Data Collection and Analysis
Data collection is defined as the procedure of collecting, measuring and analyzing
accurate insights for research using standard validated techniques. We at Marketing
Stork do the same process as per the client requirement. We evaluate their required
data hypothesis on the basis of collected data. In most cases, data collection is the
primary and most important step for research, irrespective of the field of research.
The approach of data collection is different for different fields of study, depending
on the required information.The most critical objective of data collection is
ensuring that information-rich and reliable data is collected for statistical analysis
so that data-driven decisions can be made for research.